Insight

Our Latest Articles.

Overcoming Algorithmic Aversion

An algorithm is a set of unambiguous instructions that are followed in order to complete a task. Algorithmic aversion is the tendency for people to avoid using algorithms or automated decision-making systems when given the choice. This aversion may be due to concerns about the lack of transparency in these...

View Article

Why better, faster writing is a big deal for business

As corporate writing becomes ever more complex and competitive, and technology improves at pace, the introduction of language engines for bids is great news for bid teams who are under immense pressure to produce high-quality bids in short timeframes.

View Article

Could Large Language Models be sentient?

We look at what one of the leading Philosophers on consciousness, David Chalmers, has to say on the latest developments in AI and our understanding of sentience.

View Article

Differences between human writing and AI writing

There's been a lot of talk lately about artificial intelligence (AI) and its ability to write like a human. But what exactly are the differences between AI writing and human writing? ...

View Article

A basic theoretical framework for investment in bid teams

To justify a £250,000 increase in investment in a typical bid team requires either a 0.15% increase in win rate or for the bid team to produce 5 extra bids a year. This paper breaks down the maths of bid investment.

View Article