As corporate writing becomes ever more complex and competitive, and technology improves at pace, the introduction of language engines for bids is great news for bid teams who are under immense pressure to produce high-quality bids in short timeframes.
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To justify a £250,000 increase in investment in a typical bid team requires either a 0.15% increase in win rate or for the bid team to produce 5 extra bids a year. This paper breaks down the maths of bid investment.
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