In a post-Christmas post on LinkedIn, Sir Richard Branson shared his thoughts on “What defines a successful entrepreneur in an uncertain, AI driven world?”

As AI is increasingly embraced across a wide range of industries, transforming operations, enhancing productivity and enabling new business models, Branson advises entrepreneurs to adapt, with “the right mentality, experimenting, upskilling, and keeping the human element in their business”.

Change brings new opportunities and challenges. Technological advancements, such as AI, offer powerful tools to stay ahead. All people engaged in business, whether large corporations, SMEs or organisations in the non-profit sector, should stay curious, keep learning and follow the advice of tech experts to remain competitive.

In his post, Branson recommends experimentation, which fuels creativity and problem-solving, driving growth, and suggests trying new marketing strategies and exploring bold business ideas.

Upskilling too, is imperative. AI is transforming industries, requiring a shift in how people think. Human skills like lateral thinking, complex problem-solving, and interpersonal communication are in high demand.

As Branson observes, AI will never replace human connection and people driving AI to provide solutions. AI can handle repetitive tasks, thus freeing people for more creative pursuits that can build businesses and explore new options. “AI provides data, but it’s human curiosity, imagination, and emotional intelligence that drive true innovation and connections in business.”

Wise words from a distinguished leader in so many fields, spanning aviation, cruise ships, telecommunications, health, banking, music, entertainment and philanthropy.

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