Understanding AI: A Breakdown of Terminology 

As bid and proposal professionals, it’s important to understand that AI is not a single technology, but rather a collection of various technologies that aim to imitate or enhance human intelligence.

Central to understanding AI is the recognition that it represents any algorithm that can exhibit intelligent behaviour. This means that AI algorithms have the capability to learn from their interactions. Therefore, making decisions based on data, and adapting their responses based on new information. Some of the most commonly used AI technologies include Machine Learning (ML), Natural Language Processing (NLP), and Generative AI.

Machine Learning

Machine Learning (ML) is a subset of AI that focuses on enabling machines to learn from experiences. The goal is to improve from experience without explicit programming.

The design of ML algorithms  are designed  to analyse and interpret large amounts of data. They identify patterns and make predictions or decisions based on that analysis. It involves training models on historical data and using these trained models. This allows them to make accurate predictions or classify new data.

For more insight into Machine Learning, view MIT’s, Machine Learning, Explained Article.

Natural Language Processing 

Natural Language Processing (NLP) is another crucial AI technology. It focuses on enabling computers to understand and interact with human language. NLP involves the analysis and interpretation of text or speech in order to extract meaning and generate appropriate responses. It encompasses tasks such as language translation, sentiment analysis, text summarisation, and speech recognition.

Learn more about Natural Language Processing in our previous article. What is Natural Language Processing? What are five practical capabilities it can bring to my business now?

Generative AI

Generative AI is an emerging AI technology that involves the creation of new content by AI systems. These creations can include images, videos, music, or text.

It utilises deep learning techniques to generate realistic and original content that resembles human-created content. Generative AI algorithms use large datasets to learn patterns and then generate new content based on those patterns. It has applications in various fields, including art, entertainment, advertising, and content creation.

For more on the history of Generative AI view this article by Bernard Marr & Co. A Simple Guide To The History Of Generative AI.

AI in Bid Writing: Use Cases

The bid and proposal industry stands to gain significantly from the rise of AI in the following ways: 


AI can swiftly scan and search through vast amounts of previously answered tender questions and bid documents, providing comprehensive and relevant results within seconds using both the users’ own data and information from the internet.

This ability significantly decreases the dependence of writers on subject matter experts. Traditionally, writers would need to wait for these experts to provide responses to answer certain questions. However, with AI this waiting time is significantly reduced, thus improving efficiency and productivity.


AI has the capability to analyse Request for Tender questions and requirements, extracting key themes and necessary information. It can then generate outlines, offer compliance checklists, and customise content to weave in win themes.

Intelligent content generation: 

AI has the capability to streamline the creation of bid documents. This takes place across the various stages of preparation, writing, and review. It can offer bid writers structured guidance to develop high-scoring responses.

Tools such as AutogenAI can swiftly generate bid content, offering prompt access to reliable information to expedite the drafting process.


Using AI, bid writers can automate their content generation, document review, research, and more. With AutogenAI, this helps users to be up to 8X more productive and reduces the time it takes to write a bid by up to 70%.

Improved Win Rates: 

By integrating AI, companies can boost win rates by automating repetitive aspects of bidding. This also frees bid writers to focus on strategic elements like win themes, differentiators, tone adaptation, research, and buyer profiling, resulting in a competitive bid with the highest potential score.

AI in Bidding: Challenges and Concerns 

The rise of AI has brought with it a plethora of new terms and misconceptions. These can often lead to confusion and misunderstanding. It is important to address and debunk these misconceptions to gain a clearer understanding of AI and what it means for the bid and proposal industry.

1. AI Will Replace Bid Writers:

Bid writers play a crucial role in the bid process by providing creativity and contextual understanding, as well as the ability to craft compelling narratives that resonate with decision-makers. They ensure that proposals meet industry standards, ethics, and client needs while adapting to dynamic situations. This level of expertise and human touch is something that AI lacks.

While AI technology has advanced in recent years, it still cannot replace the unique skills and capabilities of bid writers. Instead, bid writers should see AI as a tool that can assist them in their tasks.

AI can streamline the writing process by automating tasks such as grammar and spell-checking, formatting, and organising data. This allows bid writers to focus their energy on strategic thinking and building client relationships. It also frees time for addressing high-level tasks that require human intelligence.

2. AI Can’t Handle Complex Procurements:

Contrary to popular belief, advanced AI systems can handle complex procurements effectively. With the integration of Natural Language Processing (NLP) models like AutogenAI, AI can process vast amounts of intricate data found in tender documents, regulations, and guidelines.

This capability allows AI systems to extract essential information. They can then analyse it, and present it in a clear and concise manner. Bid writers can then use this information to create more accurate and competitive proposals.

By automating the process of gathering and organising complex information, AI saves bid writers a significant amount of time, enabling them to focus on other critical aspects of the bid writing process.

3. Generative AI Limits Creativity:

Generative AI, far from limiting creativity, actually encourages it. AI-driven language models serve as valuable aids for bid writers. They can automate time-consuming tasks such as research, content generation, and repetitive formatting, freeing up more time for bid writers to focus on refining key messages and tailoring proposals  to specific clients needs or projects.

By automating these tasks, bid writers can dedicate more time to brainstorming innovative solutions and developing creative approaches to their proposals. This ultimately results in more compelling and creative bids that stand out from the competition.

How Will You Use AI in Bid Writing?

As the bidding landscape continues to evolve, AI’s role will become increasingly important. This technology has the potential to greatly enhance bidding processes by automating repetitive tasks, analysing large amounts of data, and providing valuable insights. Companies who want to stay ahead of the curve will need to fully harness the power of AI to stay competitive.

However, it is important to note that while AI can enhance and automate certain aspects of the bidding process, it is unlikely to replace human thinking entirely. Human judgement, creativity, and experience are still crucial in making complex decisions, as well as understanding the nuances of the bidding landscape.

We should see AI as a tool to augment human capabilities, rather than a complete replacement.

Concluding Using AI in Bid Writing

Ultimately, a businesses success will depend on how well they can integrate and use AI to their advantage. Companies that can effectively utilise AI to derive and drive sources of value will distinguish themselves, giving them a competitive edge.

AI is here to stay and will continue to revolutionise the way we work, learn, and communicate. Companies that embrace this are those who will be well-positioned for future success.

To learn more about how you can use AutogenAI to drive business growth, contact us today.