The Power of Evidence in Bid Writing
Winning bids don’t just tell a story; they prove it. Evidence transforms abstract promises into concrete reasons for clients to trust your organisation. Whether it’s showcasing hard data, leveraging expert insights, or sharing real-world success stories, evidence builds confidence and sets you apart from the competition. When you combine all of these together, you can create a genuinely compelling bid.
But gathering, organising, and presenting evidence is time-consuming and often overwhelming. That’s where AutogenAI comes in. By streamlining every stage of the evidence process, AutogenAI empowers bid writers to deliver polished, persuasive bids with ease.
Here’s how to use the four key types of evidence in bid writing — and how AutogenAI can help.
AutogenAI: The Tools That Transform Evidence-Based Bid Writing
AutogenAI offers a suite of tools designed to make finding, validating, and integrating evidence seamless. Here’s how they work:
Research Assistant: Acts as your gateway to knowledge. This tool scans internal libraries and the internet to find relevant data, trends, and expert insights.
Case Studies Tool: Quickly surfaces success stories and testimonials from your knowledge library. It helps tailor past projects and client quotes to the specific needs of your bid.
Evidence Function: Validates the accuracy and compliance of data, testimonials, and case studies. This ensures every claim aligns with your bid’s requirements.
Add Statistics: Transforms complex data into easy-to-read charts and graphs, helping clients visualise impact immediately.
Explain How: Simplifies dense, technical information into client-friendly language, making even the most complex concepts accessible.
Tone of Voice Customisation: Aligns your messaging with your brand and the client’s style to strengthen connection and impact.
These tools don’t just save time — they elevate the quality of your bids, making every bid both credible and compelling.
1. External and Internal Data and Reports
Data provides the foundation for a credible bid. Whether it’s financial figures, industry benchmarks, or performance metrics, data shows clients you have the expertise and results to back your claims. Internal reports highlight your organization’s achievements, while external research demonstrates you understand the market and your client’s priorities. This adds credibility, raises your score and increases your chances of winning.
Example: For a transportation infrastructure bid, use Research Assistant to locate government transport efficiency data, such as a 20% reduction in delivery delays from a similar project. Combine this with internal reports on your organization’s project timelines and success rates – you can also use Add Statistics to insert these metrics into any bid with a single click.
2. External and Internal Expert Opinion
Expert opinion adds authority to your bid, showing clients that your recommendations are backed by specialists who understand the nuances of the project. Internal experts highlight your team’s capabilities, while external endorsements demonstrate alignment with industry best practises.
Example: For an IT services bid, use Research Assistant to surface a recent Gartner report highlighting trends in cybersecurity threats and insert this information into your bid with one-click. Pair this with insights from your internal cybersecurity expert, retrieved via the Case Studies Tool, to demonstrate how your team has successfully mitigated similar threats for previous clients. Use Tone of Voice Customisation to ensure both external and internal expert contributions align with the bid’s style and priorities.
3. Case Studies
Example: For a renewable energy bid, use the Case Studies Tool to showcase a past project where your team delivered a 30% reduction in energy consumption for a manufacturing plant. Use Explain How to simplify the technical aspects of how this was achieved, such as retrofitting with energy-efficient technology.
4. Testimonials
Example: For a healthcare technology bid, retrieve a testimonial using the Case Studies Tool from a hospital administrator who praised your solution for reducing patient wait times by 25%. Use Tone of Voice Customisation to adapt the language of the testimonial to reflect the specific priorities of the client (e.g., efficiency and patient satisfaction).
How AutogenAI Transforms Evidence-Based Bid Writing
AutogenAI streamlines every stage of evidence management, from finding and validating data to presenting it in a compelling way. It reduces time wasted on simple searches and time wasted waiting on Subject Matter Experts by enabling bid writers to search across their knowledge library and external sources for trustworthy, sourced information. This empowers teams to answer complex questions, quickly locate industry-specific insights, and ensure every detail is factually accurate with the help of Verification AI.
Organisations using AutogenAI see measurable benefits:
- 70% efficiency gains from reduced manual work.
- 30% higher win rates thanks to more polished, persuasive submissions.
Build Bids That Win
Strong evidence is the backbone of a winning bid. With AutogenAI, bid writers can quickly and confidently integrate the data, insights, and stories that make their proposals stand out.
Want to see how AutogenAI can transform your bid writing? Contact us today to learn more.
