The Challenges of Bid and Proposal Writing 

In today’s increasingly competitive market, organisations are constantly in competition with one another for contracts, projects, and new opportunities. Bid and proposal writing plays a crucial role in this process, allowing companies to present their capabilities and compete to win new work. However, this task is not without its challenges. 

Unforgiving Deadlines 

“If your deadline is noon on Friday and you submit your bid at one minute past noon, you’re kicked out.” 

One of the most daunting obstacles that professionals face is the unforgiving nature of deadlines. The pressure to meet these time constraints can be overwhelming and can significantly impact the success of a bid or proposal. 

Deadlines in this field are often non-negotiable and rigidly enforced. Whether it is submitting a bid for a government contract or participating in a competitive bidding process, missing a deadline is not an option. Failure to meet these deadlines can result in disqualification, loss of business opportunities, and damage to the reputation and credibility of the bidding organisation. Understandably, these constraints are a key source of stress for many bid writers. Additionally, the timing for these deadlines can fall during holiday periods. Often, bids are released just before the Christmas break, with a January 4th deadline. As Tricia Blatherwick, CCO at AutogenAI said, “there have been many Christmases that I have had one eye on family, and the other eye on deadlines. 


Streamlined Efficiency 

“I can get to a good first draft standard across three questions in three hours… previously that would have taken me three days.”  

With AutogenAI, bid writers can expect to see a 70% decrease in the time it takes to write a bid. This gives them some extra breathing room when it comes to meeting those tight deadlines. The tool streamlines the entire bid writing process by automating various stages, such as gathering relevant information, structuring the document, implementing feedback, updating the bid in response to clarification questions, and ensuring consistency in tone and language. By automating and streamlining the more mundane aspects of the bid process, AutogenAI empowers bid writers to apply their human-level understanding of nuance and context in order to upgrade the first draft of content to its final version. This not only enhances the quality of bids but also enables professionals to relieve some of the stress associated with strict deadlines and moving goal posts. 


Dependency on Subject Matter Experts 

Bidding and proposal writing often requires input from subject matter experts (SMEs). These experts possess the in-depth knowledge and technical insights necessary to craft compelling proposals. However, as Dan pointed out, “Requesting information from subject matter experts can be a challenge. You might not get that information back in time.” 

This reliance on experts can lead to delays and complications. Bid writers are not always experts in the field they are writing about, which can result in a disconnect between the technical content and the overall proposal.  


Collaboration and Knowledge Sharing  

With AutogenAI, bid writers no longer need to totally rely on information from SMEs. Our solution aids in the creation of a shared knowledge base that facilitates collaboration among teams. This serves as a centralised resource that meticulously catalogs bid-related details, ranging from successful case studies to technical specifications and client preferences. This pooling of knowledge and information can be instrumental in supporting a company’s writing teams, allowing them to get off the blank page fast without waiting for information from busy internal stakeholders. 

 Bid writers, in particular, benefit from this setup. With a single, accessible source of information, they can quickly locate relevant content, leverage past successes, and stay abreast of the organisation’s bid history. The platform’s transformative capabilities even extend to converting rough notes into compelling case studies, focusing content to meet customer needs, and enhancing their expertise in every bid. 


Last-Minute Changes 

“Last-minute feedback usually means a late night.” 

Last-minute changes are a common occurrence for bid writers, requiring them to quickly adapt their work to new information or instructions. These changes can come from both internal sources within their own organisation and external commissioners who are overseeing the bidding process. 

Adapting to last-minute changes can be challenging for bid writers due to the strict deadlines mentioned above that need to be adhered to. They must quickly assess the impact of the changes, determine how they affect the proposal’s structure or content, and make the necessary adjustments while ensuring the bid remains coherent and persuasive. 



AutogenAI allows users to easily customise and tailor their generated proposals. This means that even with last-minute changes, such as revised project specifications or updated pricing information, the tool can quickly adapt and incorporate these modifications into the proposal.  


The Continuous Cycle of Bids 

“Your life is one complete set of deadlines.” 

Once a bid is submitted, there’s often little time to rest. Bid teams immediately shift their focus to the next deadline. The relentless cycle of bidding and proposal writing can be mentally and physically taxing. 

Furthermore, the non-bid colleagues in the organisation might not fully comprehend the intense pressure bid teams operate under. While bid writers are racing against the clock, others within the company may not prioritise or understand the urgency of bid-related requests. 


Intelligent Content Generation  

Autogen AI can support bid writers with this never-ending cycle through intelligent content generation. By analysing successful past bids and bid requirements, AutogenAI can generate prompts, templates, or recommended structures for different sections of a proposal. This not only speeds up and simplifies the writing process, but also ensures that the content is both relevant and compelling. 


Improved Work-Life Balance with Generative AI 

The emergence of innovative generative AI tools like AutogenAI can offer a promising way forward for bid writers. Not only can generative AI make the bid writing process significantly less time-consuming, but it also holds the potential to be a key driver behind reduced burnout and enhanced well-being for writers.  

As our bid writer put it, “AutogenAI makes bidding enjoyable.” AI-powered writing tools like AutogenAI have the power to alleviate the everyday issues faced by bid writers by reducing the time and effort required to complete bids. By automating repetitive tasks, offering content recommendations, and detecting errors, AI empowers bid writers to either reduce their working hours or allocate more time to other facets of their personal lives. This enhanced work-life balance can contribute to their overall well-being and job satisfaction. 


To learn more about how AutogenAI can streamline your bid and proposal process, streamline efficiency, and drive growth, contact AutogenAI today.